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Do³±czy³: 28 Gru 2024
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 Wys³any: Sob Gru 28, 2024 10:20 Temat postu: Apple advertisement |
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computer advertisement
advertisement
Logos are used to make profitable phone number tw deals with customers. Remember that if a product isn’t helpful to the customer, it won't work.
The Three Pillars of Persuasion is used to build the foundation for ads and the brand. Ideally, you want to combine Ethos, Pathos, and Logos into a holistic piece, but having 2 out of 3 is good too.
You can prevent the worst consequences and save money. For example, using a $10 toothpaste helps to avoid a $2,000 visit to the dentist. You save a decent amount just by cleaning your teeth daily.
You can work with fears. For example, VPN ads refer to the fear of being watched by Big Brother, the FBI, and international spies.
You can use visual appeal and aesthetics. For example, the way your website works and feels plays a significant role in perception.
The Power of Emotional Branding
Look at Apple. Much of its marketing revolves around Aristotle’s three pillars, communication, and care.
Here is an example of how Apple is appealing to the desire for self-realization:
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